Ramzi Abou Ghazale
Liwanj was commissioned by international health insurance giants Aetna to prepare materials for an exclusive event they were hosting for their partners in Ain Dubai. Aetna, a subsidiary of CVS Health, emphasized the need for something unique that could really touch the sensibilities of their partners. As a result, we chose to do things different. As opposed to a regular invitation card, we went for an animated GIF. Instead of a photo-backdrop, we created a frame that could be carried and transported across the venue. With all of the deliverables we prepared, we were inspired by the heart, a staple of CVS’s brand identity and the international symbol of love and appreciation, epitomizing the character of the event.