Liwanj was commissioned by Aetna to deliver creative materials that stood out from traditional event collateral. Instead of standard invitation cards, we developed an eye-catching animated GIF that captured the essence of the event. For the venue, we designed a portable photo backdrop featuring a customizable frame that guests could easily transport and use throughout the event. All deliverables were inspired by the heart, a core element of CVS’s brand identity, symbolizing love and appreciation. This thoughtful approach ensured that the materials not only aligned with Aetna’s branding but also left a memorable impact on their partners.