Liwanj began with in-depth research into Skydweller’s target demographic and competitors in the luxury investment sector to inform the logo design approach. We developed multiple logo concepts incorporating refined typography and minimalist graphic elements to create a versatile and timeless brand symbol. After reviewing feedback from Skydweller, we finalized a design that captured the essence of luxury and exclusivity, providing the logo in full color and vector format for scalability. This tailored logo now serves as a powerful tool to differentiate Skydweller Investment Group and attract discerning clients in the high-end real estate market.