ZERO GRAVITY RESTOPUB
Services
- Brand Strategy Workshop |
- Identity System Development |
- Commercial Brand Architecture
Industry
F&B
Business Challenge:
The new outlet required a distinct yet strategically aligned identity that leveraged the equity of the parent brand while establishing independent commercial appeal.
Strategic Intervention:
Liwanj conducted a structured brand workshop and developed a differentiated identity system including naming, visual direction, and brand guidelines aligned with revenue positioning.
Outcome:
A clearly positioned hospitality brand capable of attracting new audiences while maintaining strategic brand continuity.
